Have you ever been behind the wheel of an impeccably designed car, where every detail is intentional? 

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Every line and contour, the choice of surface materials, the responsiveness of the steering wheel, the respective tension of the clutch, brake, and gas pedals; all elegantly channeled in the same direction: optimizing the driving experience for that car’s assets and abilities, and creating the ultimate in performance for that car’s designated purpose. 

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Whether it’s a supercar on a track or a Jeep on the dunes of Moab, they’re fun to drive in the proper context because the limits of the vehicle are designed to be known and pushed.

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Contrast this with the experience of driving a standard issue Kia around town. 

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It’ll get you from A to B for a few good years, takes low-octane fuel, and you won’t feel bad when the kids smash fruit snacks between the seats… but it won’t take curves like a Lambo, even and especially when you really try.

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As a human being attempting a startup, navigating your own psychology from day to day or even moment to moment is much like operating a vehicle. The kind and capability of your vehicle depends on how it’s utilized, refueled, and maintained.

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Treat your supercar like a minivan, and it’ll perform like one.